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You 'like' me, you really 'like' me! Jody Shilan, Editor Whenever you're doing any sort of renovation project, where you are ripping out and removing overgrown plant material, outdated and failing hardscapes, such as railroad tie walls, pressure treated decking or cracked concrete, the changes to the home and property are . . . keep reading
The Business of Business Cards Jody Shilan, Editor Whenever I speak at trade shows, I always like to have some fun with the attendees. One of the things that I like to do to get audience participation, as well as teach them an important lesson, is to give away a free drawing tube at each session. During my . . . keep reading
The Initial Meeting Holy Grail Jody Shilan, Editor While working on one of my PowerPoint presentations for CENTS, I had an epiphany. OK, maybe it wasn't really an epiphany, but just a damn good idea. I realized that no matter what any of us were taught, there is only one ultimate goal for our first client meeting. . . . keep reading
Thanks, But No Thanks Jody Shilan, Editor One of the best things that you can do this year to be more successful is just say "no" to new work. No I'm not crazy, I'm dead serious. Every year, we say "yes" to projects that we should have never agreed to. You know exactly what I'm talking about. . . . keep reading
Omaha 42. Omaha 42. Hut, Hut! Jody Shilan, Editor I just got back from seeing my first live professional football game between the New York Giants and the Philadelphia Eagles. Although we live in northern New Jersey and are supposed to be either Giants or Jets fans, we're Eagles fans. I use the term . . . keep reading
Winter is for Plannning Jody Shilan, Editor Just as we, the green industry, love the mantra that "Fall is For Planting" and use it in our advertising and marketing pieces, I would like to introduce a new industry mantra, "Winter is for Planning". For those of you that live and work in areas where the . . . keep reading
The Perfect Gift For Everyone
Jody Shilan With the holidays coming up quickly, once again it's time to start thinking about how to thank your clients for their patronage this year. No matter what size your company is this is always a stressful, expensive and time consuming task. Each year you ask yourself the same questions: . . . keep reading
Adopt a Tree
Jody Shilan The holiday season is a time to be thankful, reflect and to help others. So staying with the holiday gift giving "Trade Secret" theme, I want to give you another great idea that is not just "good will", but good karma and great publicity . . . keep reading
Survey Says Jody Shilan, Editor I rolled out my latest workshop this week for the Continuing Education Department at Rutgers University. It is a 6-hour presentation that I've named, "It's Not The Economy, It's You!" It is an in-depth workshop of my entire design / build sales process . . . keep reading
Meet my Landscape Designer Friend - Ben Dover Jody Shilan, Editor When I was younger and much less experienced, I used to bend over backwards for anybody that called to have work done. I would do free drawings for them, make as many revisions as they wanted and even spray paint the layout on the ground so that they could get a even . . . keep reading