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Winter is for Plannning Jody Shilan, Editor Just as we, the green industry, love the mantra that "Fall is For Planting" and use it in our advertising and marketing pieces, I would like to introduce a new industry mantra, "Winter is for Planning". For those of you that live and work in areas where the . . . keep reading
The Perfect Gift For Everyone
Jody Shilan With the holidays coming up quickly, once again it's time to start thinking about how to thank your clients for their patronage this year. No matter what size your company is this is always a stressful, expensive and time consuming task. Each year you ask yourself the same questions: . . . keep reading
Adopt a Tree
Jody Shilan The holiday season is a time to be thankful, reflect and to help others. So staying with the holiday gift giving "Trade Secret" theme, I want to give you another great idea that is not just "good will", but good karma and great publicity . . . keep reading
Survey Says Jody Shilan, Editor I rolled out my latest workshop this week for the Continuing Education Department at Rutgers University. It is a 6-hour presentation that I've named, "It's Not The Economy, It's You!" It is an in-depth workshop of my entire design / build sales process . . . keep reading
Meet my Landscape Designer Friend - Ben Dover Jody Shilan, Editor When I was younger and much less experienced, I used to bend over backwards for anybody that called to have work done. I would do free drawings for them, make as many revisions as they wanted and even spray paint the layout on the ground so that they could get a even . . . keep reading
Top 10 Money Making/Saving Ideas for 2015 Jody Shilan, Editor As 2014 winds down and the holiday season begins to kick in, now is the time that we begin to reflect on this past year. We review our successes and failures so that we can improve our businesses and ourselves for next year. . . . keep reading
Put Me in Coach (I'm Ready to Play Today) Jody Shilan, Editor Just because I am a public speaker, sales coach and consultant, writer, internet radio show host, design/build contractor, Executive Director of the New Jersey Landscape Contractors Association and dedicated father of two incredible kids, . . . keep reading
You're Fired! Jody Shilan, Editor Being fired is probably one of the top ten worst experiences that someone can go through. It means that you aren't valuable to the company, frequently cause problems and/or have bad habits that are disruptive to others. Outside the work environment, you could be a very nice person. But when it comes to your business . . . keep reading
How to Beat Low-ballers Once and For All Jody Shilan, Editor Whenever a group of landscape contractors gets together, inevitably the topic of conversation always drifts to what to do about "low-ballers". For those of you who are not familiar with this term, low-ballers are contractors that under price work. Although we . . . keep reading
Emailing for Dummies (Dopes Too) Jody Shilan, Editor Sending electronic mail to your clientele requires a certain amount of "finesse", allowing you to achieve your desired goals without inadvertently disenchanting those you mean to impress. In other words, pay attention to what you write so you don't "piss off" . . . keep reading