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There is a Cure for the Summertime Blues Jody Shilan, Editor This week's Trade Secret goes completely against everything I have preached in the past. Call me a hypocrite, send me nasty emails, even cancel your membership to FromDesign2Build.com (JK -- please don't). Today we are going to focus on something that has . . . keep reading
Prospect or Suspect -- Can You Tell The Difference? Jody Shilan, Editor When we get a phone call from a suspect (potential client), our assumption is that they actually want to have work done. This is not necessarily the case, which is why I call them suspects, and you should too. Not that they're bad people or possibly criminals, we . . . keep reading
How Does Your Workflow? Jody Shilan, Editor You often hear people use the term workflow, but probably don't give it much thought. It sounds like one of those made-up terms that businesspeople like to use to make themselves sound smart, or at least smarter than you and I. It's sort of like calling . . . keep reading
How About Trying an "Open Landscape"? Jody Shilan, Editor One of the biggest concerns during the summer is how to generate new leads. Your spring sales installation work is starting to run thin right about now and fall sales are still a few months away. With all of the competition and price-cutting going on out . . . keep reading
The Follow Up Jody Shilan, Editor People often ask me how long they should wait to follow up with a client, once they have given them a proposal. The fear is that if you call too soon, you will look desperate or may be bothering them. If you wait too long, the fear is that you will lose the job to another . . . keep reading
A Marriage Made in Heaven Jody Shilan, Editor I just finished a project with a landscape this week and was reminded of some very important lessons. I was hired to do the landscape plan, help present and sell the project, and to oversee the installation. Three things that I love to do and am quite good at, if . . . keep reading
It's Time You Got Your Degree In "Value Engineering" Jody Shilan, Editor If you're not familiar with the term "value engineering", you really need to be. More importantly, you need to know how to do it. Value engineering is one of those terms that makes something simple sound complex, so when you say it you sound well educated and rather . . . keep reading
All Patios are Not Created Equal Jody Shilan, Editor As you may know from last week's interview on Landscape Live!, I am currently renovating the backyard of my friends, Don and Donna Hammer. Although I don't do many "builds" these days, I still enjoy doing a project or two each year. It keeps me on top of my game and I . . . keep reading