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Honesty Is The Best Policy Jody Shilan, Editor It's amazing to me that in 2015 we still have to justify to ourselves and our potential customers why they need to invest in a drawing prior to having their landscape installed. That there is still the belief that all plans are created equal, regardless of whether they . . . keep reading
Waa, Waa, Waa Jody Shilan, Editor For some reason, landscape contractors believe that they are the only ones who have to deal with unreasonable customers, government regulations and competition from companies that don't follow the rules. As though we are being persecuted because of . . . keep reading
Saving Bees, Butterflies and Bats Jody Shilan, Editor This week's Trade Secret is one of my favorite types to write. It's what I like to call a win-win-win. This idea is great for business, our planet and as you will see, is just the right thing to do. Although there are many severe issues affecting flora and . . . keep reading
I Am Not Your Competition Jody Shilan, Editor As Executive Director of the New Jersey Landscape Contractors Association, I get 15 minutes of fame at every membership meeting to update attendees on our recent accomplishments, upcoming events and issues our members need to be made aware of. . . . keep reading
Who Let the Dogs Out? (Who, Who, Who, Who, Who?) Jody Shilan, Editor This week's Trade Secret is based on a presentation given at Landscapes 2015 by an amazing speaker and businesswoman, Judy Guido of Guido & Associates. One big take-a-way for me was her discussion of the multi-billion dollar pet industry and the opportunities for . . . keep reading
Estimating for Dummies Jody Shilan, Editor In this week's Trade Secret we are going to focus on the dreaded "E" word, Estimating. I am pretty sure most of you would rather do anything than sit at a desk doing quantity take-offs and estimating man-hours for landscaping projects. . . . keep reading
Beetlejuice, Beetlejuice, Beetlejuice Jody Shilan, Editor If you are a landscape designer/salesperson, there is a very important word that you need to know to help you build rapport with potential customers. And as we all know, building rapport is one of the essential ingredients to the sales process. Everybody loves to hear . . . keep reading
Enhance Your Email Marketing With Promoticons Jody Shilan, Editor I remember when we used to complain about the amount of "junk mail" we would receive in our mailboxes each week and what a waste of paper it was. While the amount of junk mail we get each day has dramatically decreased since Al Gore invented the Internet, the amount . . . keep reading