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Enhance Your Email Marketing With Promoticons Jody Shilan, Editor I remember when we used to complain about the amount of "junk mail" we would receive in our mailboxes each week and what a waste of paper it was. While the amount of junk mail we get each day has dramatically decreased since Al Gore invented the Internet, the amount . . . keep reading
Process Vs. Results Jody Shilan, Editor Every week I write a Trade Secret about to help you and your landscaping business become more successful. They are based on experiences that may have happened yesterday, last week, last year or 40 years ago. There is something to be learned from all of them. Typically, they . . . keep reading
Communication or Miscommunication Jody Shilan, Editor I haven't written a Trade Secret on communication, or rather miscommunication, in quite a while, so I thought this was a good week to do it. The older I get, the more I realize how difficult it is for us to communicate with one another. I often joke that one of my . . . keep reading
My Way or the Highway Jody Shilan, Editor This week we are going to discuss something that is so detrimental to your business, yet so easy to fix. It doesn't matter if you have three employees or three hundred employees; the results are always the same -- bad. Before you read much more of this week's . . . keep reading
Upsell for More Than the Original Contract Jody Shilan, Editor Although I often discuss up-selling in my Trade Secrets, presentations and webinars I recently realized that many people may not be familiar with the term "up-selling", let alone, how to do it properly. I define up-selling as the process and opportunity to sell . . . keep reading
The Master Of All Proposal Templates Jody Shilan, Editor One of my most popular presentations at trade shows and workshops focuses on the importance of creating and presenting an attractive, well-organized proposal to your clients. Even though you may be the greatest designer in the world, with graphic skills to die . . . keep reading
Plan the Plan Jody Shilan, Editor It never ceases to amaze me how an industry that invests so much time and energy into planning the location of every tree, shrub and perennial when it comes to creating a landscape plan, spends such little time planning the installation itself. . . . keep reading
Ta-Ta-Ta Touch Me! Jody Shilan, Editor For those of you that are not familiar with the concept of "touching" your customers, it's time that you learned. Just to make sure we're on the same page, I'm not talking about some Mrs. Robinson-type fantasy, where a beautiful housewife seduces the . . . keep reading