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Glamour Do's and Don'ts Jody Shilan, Editor There are many thoughts and opinions as to what is the appropriate look for a landscape designer / sales person. Should they be "landscape" business casual or is it acceptable for them to wear hybrid clothing that is suitable for a presentation or some fieldwork? . . . keep reading
How To Get Paid For Your Landscape Plans Jody Shilan, Editor When you sign up to receive my free weekly Trade Secrets, you get a nice thank you and a link to download a copy of my Ultimate Design Proposal. The proposal was generated in QuickBooks, but I have put it into Microsoft Word so that you can cut and paste it onto your own letterhead and manipulate it as needed. . . . keep reading
The "Wow" Factor Jody Shilan, Editor Although my stomach may not completely support this fact, I have been working out with a trainer at Spa 23 for about two years now. While I'm successful at the exercise part of "diet and exercise", I admit that I get a C- on the diet part. As I have been told many . . . keep reading
What to Do When Spring Hasn't Sprung Jody Shilan, Editor Here in the Northeast, the harbinger of spring was another snowstorm. As I write this week's Trade Secret, looking out of the window of Starbucks, it looks like we will be getting the 5-6" that were predicted. Although the temperature is currently 30 degrees, . . . keep reading
Department of Labor and USCIS VS. H-2B Jody Shilan, Editor With the H2-B program currently suspended by the Department of Labor and USCIS, there are several options available to you. Some are productive and some are counterproductive. Naturally, you can jump up and down, stamp your feet and complain to anyone that will listen about . . . keep reading
Unhappily Ever After Jody Shilan, Editor In my Trade Secret, "Not in My Neighborhood", I tackled the concept of charging design fees, even though some of your competitors do not. Joe Mazza of Imagastone Landscape Design in Frankfort, New York said that my articles inspired him to finally put his foot down and . . . keep reading
It's All in the Details Jody Shilan, Editor This week's Trade Secret is so amazing that I can't believe that I have not written about it before. It is actually based on an employee that I worked with over 10 years ago. He was a very interesting character because he was very detail oriented, but probably . . . keep reading
Social Media Phobia Jody Shilan, Editor Although I'm not a social media expert by any stretch of the imagination, I am a pretty smart guy, regardless of what my kids think. As I mentioned in my "Letter From The Editor", I recently facilitated a round table discussion on social media with a diversified . . . keep reading