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Well "Excluse" Me Jody Shilan, Editor This week's Trade Secret is going to focus on exclusions. According to dictionary.com and Merriam-Webster, the definition of exclusion is "the state of being excluded". (Don'tcha just love that?) Let's see what Wikipedia has to say. The act of excluding or . . . keep reading
Landscape Employee Wonderland Jody Shilan, Editor As we all know, it's very difficult to find good employees. Is it because schools are not providing students with the proper skills needed to work in the "real world"? Or could it be that you don't properly train your employees, and then blame them when they . . . keep reading
Are You a Digital Hoarder? Jody Shilan, Editor I'm doing something that I should have done years ago and so should you. Although it is taking a fair amount of work to do, I am now saving time and energy and am less frustrated when I need to find something. . . . keep reading
Give Your Clients a Facelift Jody Shilan, Editor I have a business idea that I want to share with you. I'm in the process of laying it out for myself, so I figured why not share it with all of my members. It's not as if I have to worry about competing with any of you since I have FD2B members all over the . . . keep reading
Stop Being a Jellyfish Designer Jody Shilan, Editor I'd like to thank my friend Mike Loux, production manager at Green Meadows Landscaping, for the inspiration for this week's Trade Secret. He and I met a few years ago when I did some consulting work with Green Meadows. I am now working with Mike again, but this time . . . keep reading
Where's the Beef? Jody Shilan, Editor I haven't given out a complimentary Trade Secret in a while, so I thought this Sunday is as good as any. The reason that I do this is to show you the kind of information that I provide every week to my members. Information that you will not find anywhere else and . . . keep reading
Champagne Tastes and Beer Pockets Jody Shilan, Editor Although my 5 D's design/sales process does take a little bit of time and effort to put into practice, in reality it relies on one very simple concept. Well my friends, you're in luck because I have figured out how to help you understand the very . . . keep reading
Because That's the Way We've Always Done It Jody Shilan, Editor Let's admit it; our industry has an inferiority complex. Some of it is well deserved and some of it is our own fault. Anyone that knows me knows that I don't like to focus on problems, just solutions. If all you want to do is complain about something, I'm . . . keep reading
Please Sir, I Want Some More Jody Shilan, Editor I received a lot of great emails about last week's Trade Secret, "Thank you sir, may I have another", where I openly admitted that after almost 40 years of working in design/build, I made a rookie mistake. Instead of following my own 5 D's process, I got a little . . . keep reading
Thank You Sir, May I Have Another Jody Shilan, Editor Maybe I shouldn't be telling you this but I, Jody Shilan, award-winning designer, membership website sensation, internet radio show phenomena and landscape salesman to the stars, has once again been duped. Yes, it's true. I have utterly disregarded my own 40 . . . keep reading