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Give Your Clients a Facelift Jody Shilan, Editor I have a business idea that I want to share with you. I'm in the process of laying it out for myself, so I figured why not share it with all of my members. It's not as if I have to worry about competing with any of you since I have FD2B members all over the . . . keep reading
Stop Being a Jellyfish Designer Jody Shilan, Editor I'd like to thank my friend Mike Loux, production manager at Green Meadows Landscaping, for the inspiration for this week's Trade Secret. He and I met a few years ago when I did some consulting work with Green Meadows. I am now working with Mike again, but this time . . . keep reading
Where's the Beef? Jody Shilan, Editor I haven't given out a complimentary Trade Secret in a while, so I thought this Sunday is as good as any. The reason that I do this is to show you the kind of information that I provide every week to my members. Information that you will not find anywhere else and . . . keep reading
Champagne Tastes and Beer Pockets Jody Shilan, Editor Although my 5 D's design/sales process does take a little bit of time and effort to put into practice, in reality it relies on one very simple concept. Well my friends, you're in luck because I have figured out how to help you understand the very . . . keep reading
Because That's the Way We've Always Done It Jody Shilan, Editor Let's admit it; our industry has an inferiority complex. Some of it is well deserved and some of it is our own fault. Anyone that knows me knows that I don't like to focus on problems, just solutions. If all you want to do is complain about something, I'm . . . keep reading
Please Sir, I Want Some More Jody Shilan, Editor I received a lot of great emails about last week's Trade Secret, "Thank you sir, may I have another", where I openly admitted that after almost 40 years of working in design/build, I made a rookie mistake. Instead of following my own 5 D's process, I got a little . . . keep reading
Thank You Sir, May I Have Another Jody Shilan, Editor Maybe I shouldn't be telling you this but I, Jody Shilan, award-winning designer, membership website sensation, internet radio show phenomena and landscape salesman to the stars, has once again been duped. Yes, it's true. I have utterly disregarded my own 40 . . . keep reading
To Be Determined Jody Shilan, Editor Most landscape contractors do hardscaping, plantings, and grading and drainage in-house. Some also do irrigation installations and low-voltage lighting, and some don't. Very few of you do electrical work, plumbing, fencing, tree work, asphalt driveways or . . . keep reading
Managing Your Job Calendar Jody Shilan, Editor No matter where you work, you have customers that are a very demanding. Many times, they are unreasonably demanding. And if you are like me, or most of the contractors I know, you do everything that you can do to accommodate these demands, creating a significant . . . keep reading
Turning HOA Blues to Green Jody Shilan, Editor I am working with a landscape contractor right now who is trying to generate more revenue with an HOA he maintains. We just finished doing a walkthrough with the landscape committee last week. The contractor has maintained the property for several years now . . . keep reading