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home | Landscape Design | Landscape Design Archives

Landscape Design continued

Displaying Matches 16 thru 31 of 98 Found.  BACK NEXT

Unhappily Ever After
Jody Shilan, Editor
Unhappily Ever AfterIn my Trade Secret, "Not in My Neighborhood", I tackled the concept of charging design fees, even though some of your competitors do not. Joe Mazza of Imagastone Landscape Design in Frankfort, New York said that my articles inspired him to finally put his foot down and . . . keep reading

Social Media Phobia
Jody Shilan, Editor
Social Media PhobiaAlthough I'm not a social media expert by any stretch of the imagination, I am a pretty smart guy, regardless of what my kids think. As I mentioned in my "Letter From The Editor", I recently facilitated a round table discussion on social media with a diversified . . . keep reading

We're Not the Cheapest
Jody Shilan, Editor
We're Not the CheapestIf there's one thing for sure, contractors love to brag. Unfortunately, they love to brag about things that, quite frankly, aren't really worth bragging about, like how many estimates they have to do. As though somehow the number of estimates they have to do has . . . keep reading

Not in My Neighborhood
Jody Shilan, Editor
Not in My NeighborhoodOne of the main themes in all of my public presentations is the importance of charging design fees. I have written about this topic many, many times from a variety of perspectives. Well, it looks like I am about to write another one. The reason that it is imperative that . . . keep reading

You 'like' me, you really 'like' me!
Jody Shilan, Editor
You 'like' me, you really 'like' me!Whenever you're doing any sort of renovation project, where you are ripping out and removing overgrown plant material, outdated and failing hardscapes, such as railroad tie walls, pressure treated decking or cracked concrete, the changes to the . . . keep reading

The Business of Business Cards
Jody Shilan, Editor
The Business of Business CardsWhenever I speak at trade shows, I always like to have some fun with the attendees. One of the things that I like to do to get audience participation, as well as teach them an important lesson, is to give away a free drawing tube at each session. During my . . . keep reading

The Initial Meeting Holy Grail
Jody Shilan, Editor
The Initial Meeting Holy GrailWhile working on one of my PowerPoint presentations for CENTS, I had an epiphany. OK, maybe it wasn't really an epiphany, but just a damn good idea. I realized that no matter what any of us were taught, there is only one ultimate goal for our first client meeting. . . . keep reading

Omaha 42. Omaha 42. Hut, Hut!
Jody Shilan, Editor
Omaha 42. Omaha 42. Hut, Hut!I just got back from seeing my first live professional football game between the New York Giants and the Philadelphia Eagles. Although we live in northern New Jersey and are supposed to be either Giants or Jets fans, we're Eagles fans. I use the term . . . keep reading

Winter is for Plannning
Jody Shilan, Editor
Winter is for PlannningJust as we, the green industry, love the mantra that "Fall is For Planting" and use it in our advertising and marketing pieces, I would like to introduce a new industry mantra, "Winter is for Planning". For those of you that live and work in areas where the . . . keep reading

Survey Says
Jody Shilan, Editor
Survey SaysI rolled out my latest workshop this week for the Continuing Education Department at Rutgers University. It is a 6-hour presentation that I've named, "It's Not The Economy, It's You!" It is an in-depth workshop of my entire design / build sales process . . . keep reading

Meet my Landscape Designer Friend - Ben Dover
Jody Shilan, Editor
Meet my Landscape Designer Friend - Ben DoverWhen I was younger and much less experienced, I used to bend over backwards for anybody that called to have work done. I would do free drawings for them, make as many revisions as they wanted and even spray paint the layout on the ground so that they could get a even . . . keep reading

Stop Being a Jellyfish Designer
Jody Shilan, Editor
Stop Being a Jellyfish DesignerI'd like to thank my friend Mike Loux, production manager at Green Meadows Landscaping, for the inspiration for this week's Trade Secret. He and I met a few years ago when I did some consulting work with Green Meadows. I am now working with Mike again, but this time . . . keep reading

Champagne Tastes and Beer Pockets
Jody Shilan, Editor
Champagne Tastes and Beer PocketsAlthough my 5 D's design/sales process does take a little bit of time and effort to put into practice, in reality it relies on one very simple concept. Well my friends, you're in luck because I have figured out how to help you understand the very . . . keep reading

Because That's the Way We've Always Done It
Jody Shilan, Editor
Because That's the Way We've Always Done ItLet's admit it; our industry has an inferiority complex. Some of it is well deserved and some of it is our own fault. Anyone that knows me knows that I don't like to focus on problems, just solutions. If all you want to do is complain about something, I'm . . . keep reading

To Be Determined
Jody Shilan, Editor
To Be DeterminedMost landscape contractors do hardscaping, plantings, and grading and drainage in-house. Some also do irrigation installations and low-voltage lighting, and some don't. Very few of you do electrical work, plumbing, fencing, tree work, asphalt driveways or . . . keep reading

Turning HOA Blues to Green
Jody Shilan, Editor
Turning HOA Blues to GreenI am working with a landscape contractor right now who is trying to generate more revenue with an HOA he maintains. We just finished doing a walkthrough with the landscape committee last week. The contractor has maintained the property for several years now . . . keep reading

Displaying Matches 16 thru 31 of 98 Found BACK NEXT

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