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home | Business Strategies
 

Business Strategies

"Success cannot just be measured in terms of smiling, satisfied customers but also in the cold, hard realities of facts, figures and finances" - Unknown

Whoever said, "Business is Business", never worked for a landscape design/build company. Not only do we have the traditional business requirements of every other industry such as taxes, insurance, payroll, controlling overhead and maximizing profits, we are also over-regulated and constantly scrutinized as an industry. On top of this we are always managing weather, equipment problems, language barriers and client expectations.

It's amazing that we still enjoy our work!

As a member of FromDesign2Build.com, you will learn:

  • How to finally take your company to the "next level"

  • How to work "on" your business instead of "in" it

  • What office and field employees to hire and when

  • How to develop business plans for 1, 3 and 5 years

  • What to charge for your work and why you're not charging enough

  • About successful retirement planning exit strategies

  • What "benchmarking" is and why it is vital for a profitable business

The knowledge and skills required to create a beautiful landscape are much different from those needed to manage and grow a successful landscape design/build business. Learn what other landscape contractors are doing successfully and how they overcome problems both large and small.

Marketing Your Green Industry Business: Discussing Marketing With Jeff Korhan and Chris Heiler
Marketing Your Green Industry Business: Discussing Marketing With Jeff Korhan and Chris Heiler These guys know marketing! Jeff Korhan and Chris Heiler are both Green Industry marketing experts with real world, practical advice that will help you market your landscaping services . . . keep reading
Co-opetition-- The value of working with your competition
Jody Shilan, Editor
Co-opetition--
The value of working with your competition
Business 101 has always taught us that your primary goal is to "beat the competition" at any and all costs. With the current state of the economy, the pressure to sell work is greater than ever and having a competitive advantage has never been more critical . . . keep reading
Bag of Tricks -- What you should bring to every new appointment
Jody Shilan, Editor
Bag of Tricks -- What you should bring to every new appointment Last week's Trade Secret was entitled "Travel Heavy", where we discussed the importance of your crews having all of the tools and materials on their truck that are necessary to properly complete an installation. This week I want to discuss the same idea but explore the concept as it relates to your designers and sales people . . . keep reading
"Travel Heavy" - If you want to be efficient you must do this.
Jody Shilan, Editor
"Travel Heavy" - If you want to be efficient you must do this. I first heard the expression "travel heavy" after I took a landscape construction job for the summer. The foreman was explaining to me how he liked to have everything that he needed with him when he would do his installations . . . keep reading
"Nacho Cheese" -- Stop giving your services away for free.
Jody Shilan, Editor
"Nacho Cheese" -- Stop giving your services away for free. One of the best ways to lose money in business is to give things away. Gee that's really earth shattering news or as my kids like to say, "Thanks Captain Obvious". So if this a "No Brainer" why am I trying to pawn it off as a trade secret . . . keep reading
"Give Me a Few Days and I'll Get You a Proposal" - Yeah, Right!
Jody Shilan, Editor
"Give Me a Few Days and I'll Get You a Proposal" - Yeah, Right! When I was working for a large design/build contractor I would often go on appointments that were not large enough to require a landscape plan but would be a good one or two day project . . . keep reading
Forget About the Righties -What You Really Need is a Left Hand Man
Jody Shilan, Editor
Forget About the Righties -What You Really Need is a Left Hand Man One of the biggest mistakes I see contractors make once their business begins to grow is to start looking for that perfect "Right Hand Man". The "go to" guy. The guy who is going to be at your command and solve all of your problems. Essentially a clone of yourself. . . . keep reading
Bid is a Four Letter Word
Jody Shilan, Editor
Bid is a Four Letter Word Throughout my career I have never been one to participate in the bidding process. I know that for many landscape contractors "bidding" is a very successful business model, but clearly less so these days . . . keep reading

The Not So Odd Couple -- Landscape Design and Production
Jody Shilan, Editor
The Not So Odd Couple -- Landscape Design and Production The ultimate goal of any landscape design is to see the "plan" ultimately installed. The role of the designer is to create a vision of the client's goals and desires and develop these "dreams" into a thoughtfully created landscape plan. The role of production is to take that plan and build it . . . keep reading
Extra! Extra! Read All About You!
Rod Dickens | Contributor
Extra! Extra! Read All About You!
There's no mystery to getting your company name and projects in a magazine, newspaper, or other publication. The process begins by targeting the right publication, understanding who the reader is, and knowing what the editors want . . . keep reading
Job Costing Basics -- Inaccurate Job Costing Can Be Costing You Plenty
Marcus VandeVliet, Contributor
Job Costing Basics -- Inaccurate Job Costing Can Be Costing You Plenty We're all acutely aware of the labor shortage facing our industry and also the limitations being placed on the H-2B seasonal guest worker program. This is a real problem for the Green Industry, but one that can be minimized if we approach it from different directions . . . keep reading
The Importance of Designing the Landscape and Architecture Together
The Importance of Designing the Landscape and Architecture Together When it comes to new construction and major home renovations, we as landscape design/build contractors are usually called in to a project after the majority of the home construction is completed. In reality, we should be involved in the process much sooner. . . . keep reading
Save Labor In 4 Easy Steps: Why Adding More Labor Is Not The Way To Solve Your Labor Problems
Jody Shilan, Editor
Save Labor In 4 Easy Steps: Why Adding More Labor Is Not The Way To Solve Your Labor Problems We're all acutely aware of the labor shortage facing our industry and the limitations being placed on the H-2B seasonal guest worker program. This is a real problem for the Green Industry, but one that can be minimized if we approach it from different directions . . . keep reading
Outsource Your Drawings--Why You Need a Virtual CAD Assistant
Kyle Burgamy, Contributor
Outsource Your Drawings--Why You Need a Virtual CAD Assistant Before you hire a full time landscape designer, why not consider "outsourcing" your drawings to a freelance CAD operator? To remain competitive and profitable, a landscape designer or contractor must constantly seek to improve efficiencies with their services . . . keep reading
Workforce Management - Why You Should Never Travel Empty Handed
Jody Shilan, Editor
Workforce Management - Why You Should Never Travel Empty Handed The term "workforce management" can mean different things to different people. For some it may relate to the idea of properly managing your personnel. To others it may be an HR issue that refers to staffing issues and hiring practices. . . . keep reading
Publicity and the Anatomy of a Press Release--Part 2
Chris Heiler
Publicity and the Anatomy of a Press Release--Part 2 Part 2 of this article explains when and how to pitch a story. Guidlines for writing a press release are also included, as is my template. . . . keep reading
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