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Sample Articles

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Marketing Your Green Industry Business: Discussing Marketing With Jeff Korhan and Chris Heiler

These guys know marketing! Jeff Korhan and Chris Heiler are both Green Industry marketing experts with real world, practical advice that will help you market your landscaping services . . . keep reading

The Importance of Designing the Landscape and Architecture Together

When it comes to new construction and major home renovations, we as landscape design/build contractors are usually called in to a project after the majority of the home construction is completed. In reality, we should be involved in the process much sooner. . . . keep reading

"We Don't Know How Much We Want to Spend" - How to Get a Budget Number From Your Client
Jody Shilan, Editor

A common problem for landscape contractors is trying to find out what a client is budgeting for a particular project. Clients are always hesitant to throw out a number, and contractors know that without a budget they are going to be flying blind . . . keep reading

Wimpy Burger - I'll gladly repay you Tuesday for a hamburger today
Jody Shilan

Beware of the client who promises you future work to get a deal today. For those of you too young to remember this quote, it is from the cartoon "Popeye the Sailor Man". One particular character, "Wimpy", would often utter this phrase. You see "Wimpy" (actually Wimpy J. Wellington for you nostalgia buffs) consumed an extraordinary amount of hamburgers daily, but somehow never had the money to pay for them . . . keep reading

You Want Fries With That Plan?
Jody Shilan, Editor

Believe it or not, one of the best things you can do for yourself and your client is to actually limit the amount of choices they have when it comes to the design of their landscape. I know, at first glance, this sounds counter intuitive. . . . keep reading

Publicity and the Anatomy of a Press Release--Part 2
Chris Heiler

Part 2 of this article explains when and how to pitch a story. Guidlines for writing a press release are also included, as is my template. . . . keep reading

Cut Costs While Increasing Professionalism: How to Use Skype In Your Business
Chris Heiler

Skype is an inexpensive way to have a separate phone number for your business instead of using your cell phone or your home's land line. Read how Skype can be an alternative to the traditional telephone . . . keep reading