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Feature Articles
Find the latest feature articles here! We generally post new articles every week, and most of them can be found right here. Click on any headline below to find the full article. And be sure to click the 'view more articles' link at the bottom of the page to read articles you may have missed.
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Online Portfolios -- Show Off Your Best Work - Professionally
Mike Swift
Many landscape professionals and firms have web sites. It is very common for these sites to include portfolios of sample work. The portfolios range from a series of photographs of various project sites to organized collections of photographs organized by project or type of work . . . keep reading
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Co-opetition--
The value of working with your competition
Jody Shilan, Editor
Business 101 has always taught us that your primary goal is to "beat the competition" at any and all costs. With the current state of the economy, the pressure to sell work is greater than ever and having a competitive advantage has never been more critical . . . keep reading
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Bag of Tricks -- What you should bring to every new appointment
Jody Shilan, Editor
Last week's Trade Secret was entitled "Travel Heavy", where we discussed the importance of your crews having all of the tools and materials on their truck that are necessary to properly complete an installation. This week I want to discuss the same idea but explore the concept as it relates to your designers and sales people . . . keep reading
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Bid is a Four Letter Word
Jody Shilan, Editor
Throughout my career I have never been one to participate in the bidding process. I know that for many landscape contractors "bidding" is a very successful business model, but clearly less so these days . . . keep reading
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Too Much Information (TMI) -- When less is truly more
Jody Shilan, Editor
In the early stages of my career I used to bring every piece of sales paraphenalia I had to my initial client meetings. Sample drawings, my leather bound portfolio of my installation work with my resume as the first page, and so many brochures and marketing pieces that I often had to take two trips to my car just to bring everything into the client's house . . . keep reading
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The Not So Odd Couple -- Landscape Design and Production
Jody Shilan, Editor
The ultimate goal of any landscape design is to see the "plan" ultimately installed. The role of the designer is to create a vision of the client's goals and desires and develop these "dreams" into a thoughtfully created landscape plan. The role of production is to take that plan and build it . . . keep reading
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Extra! Extra! Read All About You!
Rod Dickens | Contributor
There's no mystery to getting your company name and projects in a magazine, newspaper, or other publication. The process begins by targeting the right publication, understanding who the reader is, and knowing what the editors want . . . keep reading
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Download: Plant Guarantee
Jody Shilan, Editor
We all know that we would like to find the guy who started the whole plant guarantee thing and beat him senseless, but since it's too late for that let's at least protect ourselves as much as possible . . . keep reading
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