Mike Swift

Many landscape professionals and firms have web sites. It is very common for these sites to include portfolios of sample work. The portfolios range from a series of photographs of various project sites to organized collections of photographs organized by project or type of work.

An online portfolio should show the breadth of your work, the scale of projects you have completed, your process and your best results. Unfortunately, many portfolios that have great sample pictures are lacking some very important components.

If a portfolio is extensive, it should be organized to make it easy to find relevant samples. If sample work is organized by commercial versus residential, entryway versus backyard, etc. it makes it easy for clients to find material they are interested in viewing. However, you don't want to over organize to the point that the client has to drill through multiple choices to get to your samples. No more that one or two layers of organization. Remember that you want to show your best work and make it easy to find and view.

Read more information about this subject and get other great ideas in our Featured Content section.

Join in our popular Forum Discussion to see what other contractors are doing.

Chat "live" about this topic at our weekly Coffee Break scheduled every Wednesday at 10:00 EST.