Jody Shilan

October 27th through the 31st, 2009 is PLANETS GIC (Green Industry Conference) in Lou-ah-ville, Kentucky. I have found it to be one of the best opportunities to network, get involved in your industry and grow your business. I will be attending it for my 5th consecutive year.

Whether you work for yourself or someone else, there is always a lot to learn. To make the most out of your conference experience, you need to have a solid plan of attack. First, look through the seminar topics and the speakers and decide who you want to see before you go, not while you are there. Instead of going to something  familiar, look for topics that are a little out of your comfort zone. If your company is considering new equipment, software, products or services – speak to the specific vendors that you are considering and get the information you really need to make decision. Also, be on the lookout for new products and services that you may not have heard of or seen before. Don't just waste your time meandering through the show picking up free stuff and eating candy samples (although please make sure you get something for the kids). Remember, this event is costing you and your company money, so make the most of it.

Next, don't limit your experience to just the seminars and trade show. There are tremendous opportunities to get involved with your industry by attending and participating in committee meetings. The truth of the matter is, that contractors who are involved in committees are really the “movers and shakers” of the industry. They shape the direction and policies that affect your business the most. The great thing about committee work is that you can pick something you're really interested in.  It doesn't matter if you are a student, a new business owner or an industry giant, everybody's input is important. And truthfully, committees always need help. So, if you're looking to network with the right people and develop solid personal and professional relationships - get involved in at least one committee this year. Another bonus is that they always have the three C's – “cake, coffee and cookies”.

Finally, have fun! That's right - have some fun. Take some time and go to the mixers and meet new people! Sign up for the facility tours and special events. You never know who you'll meet on the tour bus or what ideas you'll pick up along the way. Make plans and go out to dinner with some new friends. Heck, you spend enough time with the people you work with back home. Chances are they don't want to hang out with you either.

Remember, everyone is there for the same reason - to improve their business, develop new relationships and learn. I'd have to say that the best thing about the GIC, and conferences like it, is the willingness of your peers to openly and honestly share their experiences, knowledge and ideas with the sole intention of just “helping” you.

"Remember, if you find this information helpful tell your fellow landscape contractors. If you don't, please tell us."

Thanks!

Jody Shilan
Editor
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